Strategic Marketing Flyers
One-pager
I worked closely with the Executive Director to capture her vision in a one-pager to showcase the organizations mission. This project was huge– both for the organization and my personal professional growth. The organization hadn’t honed its message and brand since they began their operation 10 years earlier. My job wasn’t to just create a pretty graphic, but to identify the brand voice for the first time. This required a lot of research on the organizations past marketing material alongside one-on-ones with the Executive Director and other senior leadership.
Wholesale signage
Wholesale orders was a significant amount of the companies revenue each month so an ongoing goal of the team is to nurture relationships with these wholesalers. One effort to promote our products in wholesalers shops was to provide free signage that clearly communicated our mission.
Coffee shop Flyer
Giving Tuesday donation 4x6
This was displayed during Giving Tuesday. The organization hosted an open-house that included new products, food, and yours of the facility. One of the efforts to encourage donations consisted of displaying these flyers throughout the event space. For this event, I strategized marketing efforts, created the content, and gathered insights on our targeted goals after the event. We doubled our fundraising goal during this Giving Tuesday event.
Farmers Market Stationary
At farmers markets, the goal was to make the booth stand out in the crowd, but a huge challenge was to optimize the limited space available when doing so. Through my time here, the market stand set-up was undergoing continuous improvement. This was done by:
Creating an unlinked QR code page on our website for FAQ’s (volunteer opportunities, gift sets we didn’t have room for, email newsletter sign-up, etc)
A raw honey banner that would go into the ground in front of market stand. Even though other types of products are sold, local honey is a popular find at farmers markets, so finding ways to reach that target demographic at markets was crucial for success.
Market Banner at the back of the market– potential customers aren’t seeing behind the stand and a banner draws their eye back to our table. It also adds to the overall brand recognition at markets.
